CRM/Prospects Pipeline

1. Create and start building up pipeline using CRM software and build up knowledge base of potential candidates. 2. Encourage internal collabaration and streamline info gathering through e.g. Jira/Slack/Trello, etc. 3. The mobile app might also be useful for this

BUSINESS WEB PRESENCE/ACCESSIBILITY

1. It is difficult to get to the rights licensing page from ELT website. Need to make it more visible. 2. Create a portal/landing page that links from a "Business Development" link the main page + a simple contact form for queries 3. The above feeds into the CRM as potential leads

BUSINESS-FOCUSED INTERACTION

1. Attract potential edtech companies/entrepreneurs by reaching out to them and interacting with them. 2. Create a new social media and mobile app presence and knowledge base for the above.

GAMIFICATION OF LEARNING

1. Would work for younger market but not with all content 2. Certain markets, e.g. Vietnam, have been more successful with this 3. Research advertising in games

GETTING A GOOD FIT

1. Many "edtech" firms: how to choose who to licence? One-size-fits-all might not work. 2. Lots of government incentives and backing but how do firms operate within their locale and outside of it? 3. Market segmentation - previously good to concentrate on cities. What is current dynamic with increasing internet coverage in rural areas?

Process

1. Rights licence process must be repeatable and scalable. 2. Robust mechanism to make journey from introduction to licensing smooth. 3. Process and expectations must be transparent and cover the rights licence itself, guidance and recommendations for best practice